Amazon's Prime Video Launches 'Mission Start Ab': Hunting Unicorns in India's Startup Ecosystem
Portfolio Pulse from Anusuya Lahiri
Amazon is launching a startup reality show, 'Mission Start Ab', on its Prime Video service in India. The show aims to discover India's next unicorn amidst a funding winter in the country's startup economy. This move is part of Amazon's strategy to reshape its image in India and tap into the country's growing enthusiasm for entrepreneurship. Amazon plans to ramp up investments in India to $26 billion by 2030.
July 18, 2023 | 4:52 pm
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Amazon's new initiative 'Mission Start Ab' is expected to boost its image and presence in India. This, along with the company's planned investment of $26 billion in India by 2030, could potentially have a positive impact on its stock.
Amazon's new initiative is a strategic move to tap into India's growing startup scene and reshape its image in the country. This, coupled with its planned investment, indicates a strong commitment to the Indian market, which could potentially boost investor confidence and positively impact its stock.
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