Dine Brands Ties Up With Virtual Restaurant Platform Franklin Junction For Global Expansion
Portfolio Pulse from Shivani Kumaresan
Dine Brands International, an affiliate of Dine Brands Global Inc (NYSE:DIN), has entered into an expansion agreement with virtual restaurant platform Franklin Junction. The partnership aims to boost the international expansion of IHOP and Applebee's through Franklin Junction's Host Kitchen platform. The initial expansion will target markets in Japan, the Netherlands, France, and Belgium, with the first launch in Japan by Q4 of 2023.
July 18, 2023 | 1:14 pm
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Dine Brands Global's partnership with Franklin Junction for international expansion could potentially boost its revenues and market presence. However, the stock closed lower by 0.88% at $58.82 on the day of the announcement.
The partnership with Franklin Junction provides Dine Brands with an opportunity to expand its brands, IHOP and Applebee's, into new international markets without significant capital investment. This could potentially increase its revenues and market presence. However, the impact on the stock price was negative on the day of the announcement, indicating that investors may need more time to assess the potential benefits of this partnership.
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