Google's New AR Game Can Be A Pokemon Go Killer With Aliens In The Neighbourhood
Portfolio Pulse from Rounak Jain
Google, a subsidiary of Alphabet Inc. (NASDAQ:GOOGL), and Square Enix' Taito have launched a new augmented reality game, Space Invaders: World Defense. The game, which is available on both iOS and Android, allows players to hunt down aliens and defend their city. The launch marks the 45th anniversary of the original Space Invaders game. The game's mechanics are simpler than those of Pokémon Go, and players can unlock special power-ups, team up with other players, and share their achievements on social media.
July 18, 2023 | 7:48 am
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NEUTRAL IMPACT
Google's new AR game could potentially attract a large user base due to its simpler mechanics compared to Pokémon Go. However, building a sticky user base like Pokémon Go will be a challenge.
The launch of a new AR game by Google could potentially attract a large user base due to its simpler mechanics compared to Pokémon Go. However, building a sticky user base like Pokémon Go, which has a cult-like fanbase, will be a challenge. This could have a neutral impact on Alphabet's stock in the short term as the success of the game is yet to be determined.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100