U.S. FTC Says It Sues To Block Iqvia's Acquisition Of Propel Media To Prevent Increased Concentration In Health Care Programmatic Advertising
Portfolio Pulse from Happy Mohamed
The U.S. Federal Trade Commission (FTC) has filed a lawsuit to block the acquisition of Propel Media by Iqvia, citing concerns over increased concentration in the health care programmatic advertising sector.
July 17, 2023 | 4:01 pm
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The FTC's lawsuit to block Iqvia's acquisition of Propel Media could potentially disrupt Iqvia's expansion plans in the health care programmatic advertising sector.
The FTC's move to block the acquisition could potentially disrupt Iqvia's expansion plans, which may negatively impact the company's future growth prospects. This could lead to a decrease in the company's stock price in the short term.
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IMPORTANCE 80
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