22nd Century Group, Inc. Launches Reduced Nicotine VLN King Cigarettes In California; Contain A Staggering 95% Less Nicotine Than Conventional Cigarettes
Portfolio Pulse from Happy Mohamed
22nd Century Group, Inc. (NASDAQ:XXII) has launched VLN® King cigarettes, a reduced nicotine combustible cigarette, in California. The product contains 95% less nicotine than conventional cigarettes and has received FDA approval as a modified risk tobacco product. The company aims to help smokers reduce their nicotine exposure and dependence. The product will be available in more than 275 sites of the leading convenience store in the US and other stores across California.
July 17, 2023 | 1:21 pm
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POSITIVE IMPACT
22nd Century Group's launch of a reduced nicotine cigarette in California could potentially increase the company's market share in the tobacco industry. The FDA approval of the product as a modified risk tobacco product could also enhance the company's reputation and credibility.
The launch of a unique product like the VLN® King cigarettes, which contains significantly less nicotine than conventional cigarettes, could attract a large number of smokers looking to reduce their nicotine intake. The FDA approval further adds credibility to the product and could potentially lead to increased sales and revenue for the company. Therefore, this news is likely to have a positive impact on the company's stock price in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100