Elon Musk Laughs As Mark Zuckerberg's Threads Loses Steam While Twitter Usage Rises
Portfolio Pulse from Ananya Gairola
Elon Musk has highlighted Twitter's superior platform usage compared to Meta Platforms Inc.'s Threads, which is losing momentum after initial growth. Musk shared data showing a 3.5% week-over-week increase in Twitter's 'Total User Active Seconds'. Meanwhile, Threads has seen a decline in daily active users and app usage time. Twitter has also initiated payments to its creators through its ad revenue sharing program.
July 15, 2023 | 2:41 am
News sentiment analysis
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NEGATIVE IMPACT
Meta's Threads app is experiencing a decline in daily active users and app usage time, indicating a loss of momentum.
A decline in user engagement on Threads could lead to decreased ad revenues for Meta. This negative trend could potentially impact Meta's stock negatively.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Twitter's platform usage is growing, with a 3.5% week-over-week increase in 'Total User Active Seconds'. This could potentially attract more advertisers, boosting revenues.
Increased platform usage indicates higher user engagement, which is attractive to advertisers. This could lead to increased ad revenues, positively impacting Twitter's stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80