Microsoft Says Activision's Call Of Duty Removal From Steam Was A 'Resounding Failure'
Portfolio Pulse from Franca Quarneti
Microsoft Corp. (NASDAQ:MSFT) has released a filing stating that Activision Blizzard Inc's (NASDAQ:ATVI) decision to remove Call of Duty from Steam was a failure. The move was an attempt to grow Activision's Battle.net platform, but it did not result in an increase in active users. Microsoft used this information in its legal dispute with the Federal Trade Commission (FTC), which is trying to block Microsoft's $69 billion acquisition of Activision Blizzard.
July 14, 2023 | 6:22 pm
News sentiment analysis
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NEGATIVE IMPACT
Activision Blizzard's decision to remove Call of Duty from Steam, which Microsoft called a 'failure', could negatively impact investor sentiment towards the company.
Microsoft's public criticism of Activision's business decision to remove Call of Duty from Steam could negatively impact investor sentiment towards Activision Blizzard, potentially leading to a decrease in its stock price.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Microsoft's ongoing legal dispute with the FTC over the acquisition of Activision Blizzard could potentially impact its stock price. The company's public criticism of Activision's business decisions may also affect investor sentiment.
Microsoft's acquisition of Activision Blizzard is a significant business move that is currently being challenged by the FTC. The outcome of this dispute could have a substantial impact on Microsoft's future business strategy and stock price.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Microsoft's mention of Nintendo's success without access to Call of Duty could potentially boost investor sentiment towards Nintendo.
Microsoft's mention of Nintendo's success despite not having access to Call of Duty could be seen as an endorsement of Nintendo's business strategy, potentially boosting investor sentiment towards the company.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50