$88,920 Per Year For Tweeting? Elon Musk Delivers On Ad-Revenue Sharing Promise
Portfolio Pulse from AJ Fabino
Twitter has started paying its creators from its ad revenue sharing program, with some earning as much as $37,050. The program, limited to Twitter Blue subscribers, is part of Twitter’s broader strategy to incentivize quality content production and increase the retention of its creators. The initiative provides a new way for Twitter to compete with platforms like Alphabet Inc’s YouTube, TikTok and Meta Platform’s Instagram.
July 13, 2023 | 9:56 pm
News sentiment analysis
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NEGATIVE IMPACT
Twitter's new ad revenue sharing program could increase competition for Alphabet's YouTube.
Twitter's new initiative to share ad revenue with creators could potentially draw creators away from Alphabet's YouTube, which could impact Alphabet's ad revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Twitter's new ad revenue sharing program could increase competition for Alphabet's YouTube.
Twitter's new initiative to share ad revenue with creators could potentially draw creators away from Alphabet's YouTube, which could impact Alphabet's ad revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Twitter's new ad revenue sharing program could increase competition for Meta's Instagram.
Twitter's new initiative to share ad revenue with creators could potentially draw creators away from Meta's Instagram, which could impact Meta's ad revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70