Why The Trade Desk (TTD) Shares Are Trading Higher Thursday
Portfolio Pulse from Adam Eckert
The Trade Desk Inc (TTD) shares are trading higher after the company announced it will join the Nasdaq-100, replacing Activision Blizzard Inc (ATVI). This change is independent from the Nasdaq's special rebalance. TTD shares are up more than 12% over the last week, and were up 4.66% at $88.40 at the time of writing.

July 13, 2023 | 12:48 pm
News sentiment analysis
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NEGATIVE IMPACT
Activision Blizzard's removal from the Nasdaq-100 could potentially lead to a decrease in its stock price.
Being removed from a major index like the Nasdaq-100 can decrease a company's visibility and potentially lead to a decrease in its stock price. However, the impact may be mitigated if the company is performing well in other areas.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
The Trade Desk's inclusion in the Nasdaq-100 is likely to increase its visibility and attract more investors, potentially driving its stock price up.
Joining the Nasdaq-100 often increases a company's visibility and can attract more investors, which can drive up the stock price. The Trade Desk's stock has already been performing well, with shares up more than 12% over the last week.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100