After Stopping SmokeScreen, DoubleVerify And Roku To Continue Joint Investigations Into Ad Fraud Schemes In Streaming
Portfolio Pulse from Happy Mohamed
DoubleVerify (DV) and Roku have announced they will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This follows their success in neutralizing SmokeScreen, a sophisticated ad fraud scheme. The companies aim to identify and curb new fraud schemes, preserving advertiser confidence and securing the integrity of the CTV advertising ecosystem. They will leverage Roku's Advertising Watermark technology and DV's Fraud Lab and anti-fraud solutions.
July 13, 2023 | 12:08 pm
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DoubleVerify's partnership with Roku to investigate ad fraud schemes could enhance its reputation and demand for its services.
The news of DoubleVerify's continued partnership with Roku to investigate and curb ad fraud schemes could enhance its reputation as a leading software platform for digital media measurement, data, and analytics. This could potentially increase demand for its services, positively impacting its stock.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
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Roku's continued collaboration with DoubleVerify to investigate ad fraud schemes could boost its credibility and attract more advertisers.
Roku's continued collaboration with DoubleVerify to investigate and neutralize ad fraud schemes could enhance its credibility in the TV streaming industry. This could potentially attract more advertisers to its platform, positively impacting its stock.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100