Apple, Take Note? Google Tweaks Policy To Allow Play Store Games, Apps To Offer NFTs
Portfolio Pulse from Mehab Qureshi
Google (NASDAQ:GOOGL) has announced that it will allow developers to add Non-Fungible Tokens (NFTs) to their Android games and apps. The new rules, which will be fully implemented by the end of the year, require developers to disclose the game’s status as a blockchain game on the Google Play Store. Google will also allow NFTs to unlock in-app content, regardless of where the NFT was purchased, contrasting with Apple Inc's (NASDAQ:AAPL) current restrictions.

July 13, 2023 | 4:49 am
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NEGATIVE IMPACT
Google's decision to allow NFTs in Android games and apps contrasts with Apple's current restrictions, which could put Apple at a competitive disadvantage.
Google's new policy could make its platform more attractive to developers interested in incorporating NFTs into their games and apps. This could lead to a shift of developers from Apple's platform to Google's, potentially impacting Apple's revenue from app sales and in-app purchases.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Google's decision to allow NFTs in Android games and apps could attract more developers to the platform, potentially boosting its revenue.
Google's new policy could make its platform more attractive to developers interested in incorporating NFTs into their games and apps. This could lead to an increase in the number of apps on the Google Play Store, potentially boosting Google's revenue from app sales and in-app purchases.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100