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Pharmaceutical company Novo Nordisk (NYSE:NVO) is taking legal action to prevent the sale of knockoff versions of its semaglutide drugs in the U.S., citing trademark infringement and violation of state regulations against untested medications. The company argues that these knockoffs pose a risk to patient safety and provide an unfair competitive advantage. Despite warnings, some patients continue to use the knockoffs due to high drug prices.

July 13, 2023 | 2:10 am
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NEUTRAL IMPACT
Novo Nordisk's legal action against the sale of knockoff semaglutide drugs could potentially protect its market share and uphold its reputation for safety. However, the ongoing legal battle could also bring negative publicity and financial costs.
Novo Nordisk's legal action could potentially protect its market share and uphold its reputation for safety, which could have a positive impact on its stock. However, the ongoing legal battle could also bring negative publicity and financial costs, which could negatively impact the stock. Therefore, the short-term impact on the stock is neutral.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100