Roku's New Deal With FreeWheel Aims To Unleash Full Potential Of Streaming TV
Portfolio Pulse from Lekha Gupta
Roku Inc has formed a partnership with FreeWheel to create a comprehensive solution for advertisers and publishers, aiming to unlock the full potential of streaming TV. Roku has integrated its demand application programming interface (dAPI) into FreeWheel's TV platform to enable this partnership. This collaboration will allow publishers to use Roku platform signals to target audiences and estimate campaign performance. Earlier this week, Roku also announced a partnership with Shopify, enabling viewers to purchase products from Shopify merchants directly on their TVs.
July 12, 2023 | 3:56 pm
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Roku's partnerships with FreeWheel and Shopify could potentially boost its streaming services and open new revenue streams. The collaborations aim to enhance advertising capabilities and enable direct purchases on TVs, which could attract more users and advertisers to Roku's platform.
The partnerships with FreeWheel and Shopify could enhance Roku's advertising capabilities and enable direct purchases on TVs. This could attract more users and advertisers to Roku's platform, potentially boosting its revenues and stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Shopify's partnership with Roku could potentially open a new sales channel for its merchants, allowing them to sell products directly on TVs. This could increase the reach of Shopify's platform and boost its revenues.
The partnership with Roku could allow Shopify's merchants to sell products directly on TVs, potentially increasing the reach of Shopify's platform and boosting its revenues. This could have a positive impact on Shopify's stock price.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 50