'Roku And FreeWheel Announce Strategic Partnership To Bring Roku's Leading Ad Tech To Freewheel Customers' - Roku
Portfolio Pulse from Benzinga Newsdesk
Roku (NASDAQ:ROKU) and FreeWheel have announced a strategic partnership to develop industry solutions aimed at unlocking the full value of streaming TV for advertisers and publishers. The collaboration will introduce new technological offerings to simplify, optimize, and enhance TV streaming. Key features include streamlined integration, seamless data targeting, and inventory quality. The partnership comes at a critical time in TV streaming's evolution, with time spent on streaming TV surpassing broadcast and cable for the first time in 2022.
July 12, 2023 | 1:03 pm
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Roku's partnership with FreeWheel to develop industry solutions for streaming TV could potentially boost Roku's position in the streaming market. The collaboration aims to simplify, optimize, and enhance TV streaming, which could attract more advertisers and publishers to Roku's platform.
The partnership with FreeWheel could potentially enhance Roku's offerings and attract more advertisers and publishers to its platform. This could lead to increased revenue and a stronger market position for Roku. The timing of the partnership is also significant, as it comes at a time when streaming TV is surpassing traditional TV in terms of time spent by viewers.
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