Tilray's RIFF Cannabis Brand Launches New THC Beverages
Portfolio Pulse from Vuk Zdinjak
Tilray Brands, Inc. (NASDAQ:TLRY) (TSX:TLRY) has launched new ready-to-drink, sparkling THC beverages under its RIFF brand. The beverages, available in two flavors, are sold in Alberta and Ontario, with national distribution expected later this year. The company claims that the beverages offer a quick onset of effects due to fast-acting nano-emulsified THC.
July 12, 2023 | 12:42 pm
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POSITIVE IMPACT
Tilray's new product launch could potentially increase its market share and revenue in the short term.
The launch of new products typically leads to an increase in sales and revenue, especially if the products are well-received by consumers. Given the growing popularity of cannabis-infused beverages, Tilray's new offerings could potentially be a hit, leading to a positive impact on its stock price in the short term.
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