Light & Wonder Extends Licensing Partnership With Warner Bros. Discovery
Portfolio Pulse from Shivani Kumaresan
Light & Wonder Inc (LNW) has extended its global licensing partnership with Warner Bros. Discovery, Inc. (WBD). The expanded license will allow LNW to create new gaming worlds through its content aggregation platform. The company plans to bring the popular physical slot machine game, WILLY WONKA: WORLD OF WONKA, online. The digital version is expected to release in the U.S., U.K., and Europe. More Wizard of Oz games are also planned for release across 2024 and beyond.
July 12, 2023 | 9:48 am
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POSITIVE IMPACT
The extended partnership with Warner Bros. Discovery and the plans to bring popular games online could potentially boost Light & Wonder's revenues and market presence.
The extension of the licensing partnership with Warner Bros. Discovery allows Light & Wonder to leverage popular brands for its online games. This could attract more users to their platform, potentially increasing their revenues and market presence.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
The extended licensing partnership with Light & Wonder could potentially increase Warner Bros. Discovery's brand visibility and licensing revenues.
The extended licensing partnership with Light & Wonder allows Warner Bros. Discovery to further monetize its popular brands through online games. This could increase their brand visibility and licensing revenues.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80