'Twitter Blocks Links To Rival Threads, While CEO Downplays Reports Of Traffic Decline' - TechCrunch
Portfolio Pulse from Benzinga Newsdesk
Twitter has been reportedly blocking links to its rival, Instagram Threads, which has recently gained 100 million users. Twitter's CEO, Linda Yaccarino, has denied reports of a decline in Twitter traffic following the launch of Threads. However, data from web analytics firm Similarweb suggests that Twitter's web traffic has declined by 5% in the first two days of Threads' availability, and by 11% compared to the same period in 2022. Twitter's actions follow a similar move when it blocked links to Substack Notes after its launch. The rivalry between Twitter owner Elon Musk and Meta CEO Mark Zuckerberg has intensified recently.
July 11, 2023 | 7:27 pm
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NEGATIVE IMPACT
Twitter's reported blocking of links to Instagram Threads and the reported decline in traffic could negatively impact the company's stock in the short term.
Twitter's reported actions against Instagram Threads and the reported decline in traffic could lead to a negative perception of the company among investors, potentially leading to a decrease in the company's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
The rapid growth of Instagram Threads, owned by Meta, could positively impact Meta's stock in the short term.
The rapid growth of Instagram Threads, a rival to Twitter, could be seen as a positive development for Meta, potentially leading to an increase in the company's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80