Roku shares are trading higher after the company announced a partnership giving viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads.
Portfolio Pulse from Benzinga Newsdesk
Roku has announced a partnership with Shopify, allowing viewers to purchase products directly from their TV through Roku Action Ads. This has led to an increase in Roku's share price.
July 11, 2023 | 7:24 pm
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Roku's partnership with Shopify for direct TV purchases has led to a rise in its share price.
The partnership with Shopify allows Roku to offer a new service to its users, potentially increasing its revenue. This positive news has led to an increase in Roku's share price.
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