Reported Earlier, Roku Brings Shopify Checkout To TV Streaming
Portfolio Pulse from Happy Mohamed
Roku (NASDAQ:ROKU) has announced a partnership with Shopify that allows viewers to purchase products from Shopify merchants directly from their TV through Roku Action Ads. This integration provides a seamless checkout experience and creates a new advertising channel for Shopify merchants. Initial partners include men's apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly.
July 11, 2023 | 2:22 pm
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POSITIVE IMPACT
Roku's partnership with Shopify to enable direct TV purchases could increase ad revenue and user engagement.
The partnership with Shopify allows Roku to offer a new service to its users and advertisers, potentially increasing user engagement and ad revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Shopify's partnership with Roku opens a new advertising channel for its merchants, potentially increasing sales.
The partnership with Roku provides Shopify merchants with a new advertising channel, potentially increasing their sales.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100