Ron DeSantis Thinks He Knows Why Disney Is Getting 'Bud Light'-ed: 'Woke Executives In Burbank Trying To Impose This Agenda'
Portfolio Pulse from Shanthi Rexaline
Shares of Walt Disney Co. (NYSE:DIS) have underperformed the S&P 500 Index this year, with a modest 1.04% increase compared to the index's 15% rally. Florida Governor Ron DeSantis attributes this to a boycott of Disney's theme parks and movie releases, reflecting parents' resistance to what they perceive as an agenda being imposed on them. A recent Wall Street Journal report revealed that this summer’s Independence Day traffic at Walt Disney World in Orlando, Florida, was the slowest in nearly a decade. KeyBanc Capital Markets analyst Brandon Nispel downgraded Disney’s stock from Overweight to Sector Weight in late June, citing disappointing performance of domestic theme parks, the company’s labor contract in Florida, and weak results from its direct-to-consumer streaming business.

July 11, 2023 | 12:14 pm
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NEGATIVE IMPACT
Disney's stock has underperformed due to boycotts and disappointing performance of its theme parks and streaming business. The company's public reputation has also suffered, dropping 12 spots to the 77th position in terms of public reputation in 2023.
The boycotts and underperformance of Disney's theme parks and streaming business have negatively impacted the company's stock. Additionally, the company's public reputation has suffered, which could further deter potential investors and customers.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100