Axios Reported Branded Content Tools Coming To Meta's Threads
Portfolio Pulse from Charles Gross
Axios has reported that Meta Platforms Inc. is planning to introduce branded content tools to its Threads application. The move is aimed at enhancing the monetization capabilities of the platform.
July 11, 2023 | 9:38 am
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Meta Platforms Inc. is set to introduce branded content tools to its Threads application. This could potentially increase the company's revenue streams.
The introduction of branded content tools to Meta's Threads application could potentially attract more advertisers to the platform, thereby increasing the company's advertising revenue. However, the actual impact will depend on the adoption rate of these tools by advertisers and users.
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