Elon Musk's Twitter Now Faces Existential Threat: Traffic Takes A Hit As Meta's Threads Surges in Popularity
Portfolio Pulse from Piero Cingari
Meta Platforms Inc.'s new innovation, Threads, has gained 100 million users within five days of its launch, causing a significant decrease in Twitter's web traffic. Twitter's traffic dropped by 5% in the first two days after Threads' launch, representing an 11% year-over-year decline. This shift could indicate a change in user preference in the social media landscape.
July 10, 2023 | 8:37 pm
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POSITIVE IMPACT
Meta's new platform, Threads, has seen rapid user growth, potentially indicating a shift in user preference in the social media landscape.
The rapid user growth on Meta's Threads platform indicates a positive reception from users, which could lead to increased user engagement and potentially higher revenues for Meta. This could positively impact Meta's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Twitter has experienced a significant decrease in web traffic following the launch of Meta's Threads, indicating potential challenges for the company.
The significant decrease in Twitter's web traffic following the launch of Meta's Threads indicates that Twitter may be losing users to its competitor. This could lead to decreased user engagement and potentially lower revenues for Twitter, which could negatively impact Twitter's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100