Tesla's Humanoid Robot Optimus Makes Debut In US Stores: A New Strategy To Drive Foot Traffic?
Portfolio Pulse from Chris Katje
Tesla Inc (NASDAQ:TSLA) is planning to display a prototype of its humanoid robot, Optimus, in its stores to boost foot traffic and generate buzz. The robot, which is still years away from its finalized version, has been tested in China, where it significantly increased the number of visitors to Tesla's outlets. The Tesla Bot is now reported to be in Tesla retail locations in New York City. The company plans to initially deploy the Optimus Bot in its manufacturing operations before offering it to the public for commercial use.
July 10, 2023 | 9:23 pm
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Tesla's strategy to display its humanoid robot, Optimus, in stores could potentially boost foot traffic and generate more interest in the company's products. This could lead to increased sales and positively impact Tesla's stock.
The display of the Optimus robot in Tesla's stores is a marketing strategy aimed at attracting more visitors. This could potentially lead to increased sales of Tesla's products, which would positively impact the company's revenues and, consequently, its stock price.
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