'Live Nation Expands Presence In Latin America By Acquiring Páramo Presenta In Colombia'
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Live Nation Entertainment, Inc. (NYSE:LYV) has acquired a majority stake in Páramo Presenta, the leading music promoter in Colombia. The acquisition was executed through OCESA, which Live Nation acquired a controlling interest of in December 2021. Páramo is known for its flagship event, Estereo Picnic, a 4-day music festival in Bogotá, which is Colombia’s largest music festival. All future events will be ticketed through Eticket, OCESA’s Colombian ticketing entity and part of Live Nation Entertainment’s ticketing platform.
July 10, 2023 | 2:29 pm
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Live Nation's acquisition of Páramo Presenta could potentially boost its revenues and expand its market presence in Latin America. The deal also strengthens Live Nation's global platform and commitment to supporting local talent.
The acquisition of Páramo Presenta, a leading music promoter in Colombia, provides Live Nation with an opportunity to expand its presence in the Latin American market. This could potentially lead to increased revenues and a stronger global platform for the company. The deal also underscores Live Nation's commitment to supporting local talent, which could enhance its reputation and brand image.
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