This Pot Giant Rebrands Popular Brand, Launches 50mg THC Edibles
Portfolio Pulse from Vuk Zdinjak
Curaleaf Holdings, Inc. has announced a national rebrand of its Select cannabis lifestyle brand across 15 U.S. states. The rebrand coincides with the launch of Select Briq, a proprietary vape developed in partnership with Advanced Vapor Devices. The company is also expanding its X Bites edibles line to include Live Rosin X Bites and High Dose X Bites, which provide up to 50mg THC per bar.
July 10, 2023 | 1:02 pm
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Curaleaf's rebranding and product launches could potentially increase its market share and revenues.
The rebranding and product launches are significant moves that could potentially increase Curaleaf's market share and revenues. The high-dose edibles and proprietary vape could attract new customers and increase sales.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 100