Apple's MR Headset Could Be A Hit Like iPhone, iPad With These 2 Two Things: Gurman
Portfolio Pulse from Shanthi Rexaline
Apple Inc.'s (NASDAQ:AAPL) Vision Pro mixed-reality headset may not find much traction with its current pricing and form factor, according to Bloomberg columnist Mark Gurman. The product is expected to debut at 10 times the $349 pricing of Apple Watch and will only launch in nine countries initially. Gurman does not expect the product to expand internationally for several months after its early 2024 launch. If Apple hits the low end of its tempered Vision Pro unit expectations of 400,000 to 500,000 units, it can rake in revenue of $1.5 billion in year one.

July 09, 2023 | 4:10 pm
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Apple's Vision Pro headset may face challenges due to its high price and form factor. This could impact the company's revenue and stock price.
The high price and form factor of Apple's Vision Pro headset could limit its market appeal, potentially leading to lower than expected sales and revenue. This could negatively impact Apple's stock price in the short term.
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