Sega Reevaluates Blockchain Strategy: COO Calls 'Play-To-Earn Games Are Boring'
Portfolio Pulse from Franca Quarneti
Sega Corp. is reconsidering its blockchain gaming strategy due to the recent downturn in the global cryptocurrency market. The company will no longer allow its flagship franchises to be used in third-party blockchain gaming projects. However, Sega will continue to invest in blockchain-related ventures and will offer its lesser-known franchises to upcoming blockchain games. Other gaming companies like Square Enix Holdings Co., Ltd. and Bandai Namco Entertainment Inc had also previously embraced blockchain technology.
July 07, 2023 | 6:00 pm
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Sega Corp. is reevaluating its blockchain gaming strategy, which could impact its future revenue streams and market position.
Sega's decision to pull its flagship franchises from third-party blockchain gaming projects could limit potential revenue streams and partnerships. However, its continued investment in blockchain-related ventures indicates a potential for future growth if the technology proves successful.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Bandai Namco, like Sega, had previously embraced blockchain technology for their games. Any changes in Sega's strategy could potentially influence Bandai Namco's approach.
While Bandai Namco is not directly impacted by Sega's decision, it could potentially reconsider its own blockchain strategy in light of Sega's reevaluation. This could impact future game development and revenue streams.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Square Enix, like Sega, had previously embraced blockchain technology for their games. Any changes in Sega's strategy could potentially influence Square Enix's approach.
While Square Enix is not directly impacted by Sega's decision, it could potentially reconsider its own blockchain strategy in light of Sega's reevaluation. This could impact future game development and revenue streams.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50