Meta's Threads Challenges Twitter For Users' Attention In Social Media Battle, Engagement Study Finds
Portfolio Pulse from AJ Fabino
Meta Platforms Inc (NASDAQ:META) launched Threads, a platform similar to Twitter, which is gaining attention and followers. A study by WebsitePlanet found that despite its recent launch, Threads is outpacing Twitter in terms of likes and engagement. Brands like Red Bull and Netflix Inc (NASDAQ:NFLX) are seeing higher engagement on Threads than on Twitter. However, Twitter still has a larger user base due to its 15-year tenure.
July 07, 2023 | 4:53 pm
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POSITIVE IMPACT
Meta's new platform Threads is gaining attention and outpacing Twitter in terms of engagement, which could potentially boost Meta's stock.
The launch of Threads and its early success in terms of engagement could potentially attract more users and advertisers to Meta's platforms, which could boost its revenues and stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Netflix had significantly more replies on Threads than on Twitter, indicating a high level of engagement on the new platform.
The high level of engagement on Threads could potentially increase Netflix's visibility and attract more subscribers, which could boost its revenues and stock price.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Universal Pictures, owned by Comcast Corporation, had more comments on Twitter than on Threads.
The fact that Universal Pictures had more comments on Twitter than on Threads does not necessarily indicate a negative impact on Comcast's stock, as it still shows a high level of engagement on both platforms.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
McDonald's Corp had more comments on Twitter than on Threads.
The fact that McDonald's had more comments on Twitter than on Threads does not necessarily indicate a negative impact on McDonald's stock, as it still shows a high level of engagement on both platforms.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
The New York Post, owned by News Corp, had more comments on Twitter than on Threads.
The fact that The New York Post had more comments on Twitter than on Threads does not necessarily indicate a negative impact on News Corp's stock, as it still shows a high level of engagement on both platforms.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Thomson Reuters Corp had more comments on Twitter than on Threads.
The fact that Thomson Reuters had more comments on Twitter than on Threads does not necessarily indicate a negative impact on Thomson Reuters' stock, as it still shows a high level of engagement on both platforms.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50