ChatGPT's Popularity Takes a Hit: Website Traffic and App Downloads Dip in June
Portfolio Pulse from Anusuya Lahiri
ChatGPT's website traffic and app downloads have seen a decline in June, with a 9.7% decrease in worldwide traffic and a steady fall in iPhone app downloads since its peak in June. The decline is attributed to concerns over false information, potential data leaks, high operational costs, end of the school year, and regulatory concerns. The bot, backed by Microsoft and tracked by UBS, has been popular for its complex conversational abilities.

July 07, 2023 | 12:49 pm
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NEGATIVE IMPACT
Apple's iPhone app downloads for ChatGPT have steadily fallen since June.
The decline in downloads of the ChatGPT app on Apple's platform could potentially impact Apple's App Store revenues, although the impact is likely to be minimal given the vast number of apps available.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Microsoft-backed ChatGPT has seen a decline in popularity due to various concerns.
As a backer of ChatGPT, Microsoft could potentially see a negative impact due to the decline in popularity of the bot. However, the extent of the impact would depend on the significance of ChatGPT to Microsoft's overall business.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 70
NEUTRAL IMPACT
UBS tracked ChatGPT's user base, which reached 100 million in its first two months but has seen a decline since.
UBS's tracking of ChatGPT's user base is likely part of its research and analysis work, and the decline in ChatGPT's popularity does not directly impact UBS's operations or financials.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 30