Ford's Subscription Strategy: How A Former Apple And Tesla Employee Is Changing The Game
Portfolio Pulse from Chris Katje
Ford Motor Company (NYSE: F) is planning to introduce subscription services for its upcoming electric vehicles, a strategy influenced by Doug Field, a former employee of Apple Inc (NASDAQ: AAPL) and Tesla Inc (NASDAQ: TSLA). Field, who is now the Chief Advanced Product Development and Technology Officer at Ford, is leading the company's vehicle monetization strategy. This approach could allow Ford to generate longer-term revenue per customer by offering software and technology services through subscription models, similar to how Apple offers services for its iPhones.
July 07, 2023 | 5:35 am
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POSITIVE IMPACT
Ford's new subscription-based strategy for its upcoming electric vehicles could generate longer-term revenue per customer. This approach, influenced by former Apple and Tesla employee Doug Field, could potentially improve Ford's financial performance.
The introduction of subscription services for Ford's upcoming electric vehicles could potentially increase the company's revenue in the long term. This strategy, influenced by Doug Field's experience at Apple and Tesla, could also improve Ford's financial performance.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Apple's influence on Ford's new subscription-based strategy for its upcoming electric vehicles could potentially increase the company's visibility in the automotive industry.
Apple's influence on Ford's new subscription-based strategy for its upcoming electric vehicles, through former employee Doug Field, could potentially increase the company's visibility in the automotive industry.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Tesla's influence on Ford's new subscription-based strategy for its upcoming electric vehicles could potentially increase competition in the electric vehicle market.
Tesla's influence on Ford's new subscription-based strategy for its upcoming electric vehicles, through former employee Doug Field, could potentially increase competition in the electric vehicle market.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50