Google Turns to Samsung for Chip Designs as Custom Chip Release is Pushed Back
Portfolio Pulse from Anusuya Lahiri
Google, a subsidiary of Alphabet Inc, has delayed the release of its first fully customized chip for its Pixel phones by at least one year, pushing it to 2025. The chip, dubbed Redondo, was initially planned to replace the semi-custom chips currently designed with Samsung Electronics. Google will continue to work with Samsung for another year. Other companies like Meta Platforms, Microsoft, and Amazon are also moving towards custom chips for their AI models.

July 06, 2023 | 4:05 pm
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NEGATIVE IMPACT
Google's delay in releasing its custom chip could potentially impact its competitive edge in the smartphone market.
The delay in the release of Google's custom chip could potentially slow down its progress in the smartphone market, especially considering other tech giants are also moving towards custom chips.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 90
NEGATIVE IMPACT
The delay in the release of Google's custom chip could potentially impact Alphabet's overall performance.
As Google is a subsidiary of Alphabet, any significant changes in Google's operations could potentially impact Alphabet's overall performance.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 90
POSITIVE IMPACT
Amazon's move towards custom chips could potentially give it a competitive edge in the AI market.
Amazon's move towards custom chips could potentially give it a competitive edge, especially considering the current trend of tech giants moving towards custom chips.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Meta's move towards custom chips could potentially give it a competitive edge in the AI market.
Meta's move towards custom chips could potentially give it a competitive edge, especially considering the current trend of tech giants moving towards custom chips.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Microsoft's move towards custom chips could potentially give it a competitive edge in the AI market.
Microsoft's move towards custom chips could potentially give it a competitive edge, especially considering the current trend of tech giants moving towards custom chips.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Samsung's partnership with Google for another year could potentially provide a short-term boost.
Samsung's continued partnership with Google for another year could potentially provide a short-term boost, despite the oversupply of chips.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 80