Roger Federer's Sneaker Brand CEO Swears By Physical Stores For Ultimate Brand Experience: 'Only Place Where You...'
Portfolio Pulse from Benzinga Newsbot
Martin Hoffmann, co-CEO and CFO of On Holding (NYSE:ONON), emphasized the importance of physical retail locations in enhancing the brand experience. He cited the positive impact of the brand’s London store on sales, including a significant uptick in e-commerce and increased apparel requests at nearby Harrod’s. Despite competition from industry giants like Nike, Hoffmann remains confident in the brand’s unique product offerings. On Holding products are currently available in over 50 stores and the company plans to continue expanding.
July 06, 2023 | 10:35 am
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POSITIVE IMPACT
On Holding's emphasis on physical retail locations and plans for expansion could potentially boost its sales and brand recognition. The company's confidence in its unique product offerings despite competition is also a positive sign.
Physical stores allow customers to explore the full range of products, which can enhance the brand experience and potentially boost sales. The company's plans for expansion indicate a positive outlook for future growth. Despite competition from industry giants, the company's confidence in its unique product offerings suggests it has a strong market position.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100