After $16 VR Headset And Affordable Apple AirTag Alt, Mukesh Ambani's Jio To Launch $12 Phones
Portfolio Pulse from Ananya Gairola
Reliance Jio, a subsidiary of Reliance Industries owned by Mukesh Ambani, is set to launch a $12 internet-connected mobile phone, known as 'Jio Bharat'. The phone will come with Reliance's own video and music streaming apps, digital payment capabilities, and a camera. This move is seen as a significant step in widening access to the internet for customers in India. Previously, the company launched its first-ever VR headset, JioDive, and a BlueTooth tracking device, Jio Tag, both priced significantly lower than similar products from Meta Platforms Inc. and Apple Inc.
July 04, 2023 | 4:00 am
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NEGATIVE IMPACT
Reliance Jio's launch of affordable tech devices, including a tracking device, poses competition to Apple Inc.'s more expensive products.
Reliance Jio's strategy of launching affordable tech devices could potentially attract customers who find Apple's products too expensive, thereby posing a threat to Apple's market share.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Reliance Jio's launch of affordable tech devices, including a VR headset, poses competition to Meta Platforms Inc.'s more expensive products.
Reliance Jio's strategy of launching affordable tech devices could potentially attract customers who find Meta's products too expensive, thereby posing a threat to Meta's market share.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50