Spotify Expands Video Offering, Takes On YouTube And TikTok With Full-Length Music Videos: Report
Portfolio Pulse from Anusuya Lahiri
Spotify Technology S.A. is reportedly exploring the addition of full-length music videos to its app, intensifying competition with Alphabet Inc’s YouTube and ByteDance Ltd’s TikTok. The company has begun discussions with partners about the product. Spotify has been working to establish video as a core part of its app to attract the Gen Z audience. The company's shares closed higher by 0.81% at $160.55 on Friday.
July 03, 2023 | 9:13 am
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POSITIVE IMPACT
Spotify is planning to add full-length music videos to its app, which could attract more users and increase its market share. This move could potentially increase the company's stock price.
The addition of full-length music videos could make Spotify's app more appealing to users, especially the Gen Z audience. This could lead to an increase in the number of users and potentially boost the company's revenues and stock price.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
NEGATIVE IMPACT
Spotify's move to add full-length music videos could intensify competition with Alphabet's YouTube. This could potentially affect YouTube's market share and Alphabet's stock price.
Spotify's move could intensify competition in the music streaming market, potentially affecting YouTube's market share. This could have a negative impact on Alphabet's revenues and stock price.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 75
NEGATIVE IMPACT
Spotify's move to add full-length music videos could intensify competition with Alphabet's YouTube. This could potentially affect YouTube's market share and Alphabet's stock price.
Spotify's move could intensify competition in the music streaming market, potentially affecting YouTube's market share. This could have a negative impact on Alphabet's revenues and stock price.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 75