Is Elon Musk Now Taking On Joe Rogan And Spotify? Twitter Set To Unleash 3-Hour Podcast Videos
Portfolio Pulse from Ananya Gairola
Twitter is planning to introduce three-hour podcast videos, a decision sparked by a user request to owner and CTO Elon Musk. This move is significant considering the average length of popular podcasts, such as Joe Rogan's show on Spotify (NYSE:SPOT), which typically runs for over two hours. Previously, Twitter expanded its video upload limits for its Blue subscribers, but faced legal challenges from music publishers.
July 03, 2023 | 7:52 am
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POSITIVE IMPACT
Twitter's introduction of three-hour podcast videos could enhance its platform and potentially attract more users, which may positively impact its stock.
The introduction of long-form podcast videos could make Twitter a more attractive platform for content creators and users, potentially leading to increased user engagement and ad revenue. This could have a positive impact on Twitter's stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 90
NEGATIVE IMPACT
Twitter's move to introduce three-hour podcast videos could pose a threat to Spotify's podcast dominance, potentially negatively impacting its stock.
If Twitter's long-form podcast videos become popular, it could draw listeners away from Spotify, potentially leading to a decrease in user engagement and ad revenue for Spotify. This could have a negative impact on Spotify's stock.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 60