If You Invested $1,000 In Nike Stock When Air Jordan Shoes Were Released, Here's How Much You'd Have Now
Portfolio Pulse from Chris Katje
Nike Inc (NYSE:NKE) saw a significant increase in sales after signing an endorsement deal with Michael Jordan in 1984, leading to the release of Air Jordan shoes in 1985. The shoes quickly became a top seller for the company, with over $55 million in Air Jordans sold by mid-June 1995. Today, Air Jordan is one of the top brands in Nike's portfolio. An investment of $1,000 in Nike stock in 1985 would be worth $791,143.17 today. The story of signing Jordan to a Nike deal became a major motion picture from Amazon.com, Inc. (NASDAQ:AMZN) titled 'Air'.
June 30, 2023 | 5:02 pm
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Nike's endorsement deal with Michael Jordan in 1984 led to a significant increase in sales and a boost in stock value. A $1,000 investment in Nike in 1985 would be worth $791,143.17 today.
The endorsement deal with Michael Jordan and the subsequent release of Air Jordan shoes led to a significant increase in sales for Nike. This increased the company's stock value and would have resulted in a significant return on investment for those who invested in the company at the time.
CONFIDENCE 100
IMPORTANCE 100
RELEVANCE 100
NEUTRAL IMPACT
The story of Nike's endorsement deal with Michael Jordan and the subsequent success of Air Jordan shoes was made into a major motion picture by Amazon.com, Inc.
While Amazon.com, Inc. is mentioned in the article, it is in relation to the production of a movie about Nike's endorsement deal with Michael Jordan. This does not directly impact Amazon's stock value.
CONFIDENCE 100
IMPORTANCE 50
RELEVANCE 50