Rivian Drops More Hints About New, Cheaper EV: 'Design Will Be Distinctly...'
Portfolio Pulse from Anan Ashraf
Rivian Automotive's Chief Design Officer, Jeff Hammoud, has teased the design of the upcoming R2 SUV crossover. The R2 will build on the R1's design but will be distinctly an R2 and stay true to Rivian's core brand values. The R2 SUV, priced between $40,000 and $60,000, will be a more affordable option compared to the R1, which starts at an average price of $73,000. The vehicle is expected to be unveiled early next year.
June 30, 2023 | 7:53 am
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Rivian's upcoming R2 SUV crossover, which is expected to be more affordable than the R1, could potentially attract a wider customer base and boost sales, positively impacting the company's stock.
The introduction of a more affordable vehicle model could potentially expand Rivian's customer base and increase sales, which would likely have a positive impact on the company's stock. However, the actual impact will depend on the market's reception of the new model and its sales performance.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100