Meta Is Planning To Let People In The EU Download Apps Through Facebook
Portfolio Pulse from Charles Gross
Meta Platforms Inc. is planning to allow users in the European Union to download apps through Facebook. This move is seen as a way to bypass app stores and their associated fees.
June 29, 2023 | 9:06 pm
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POSITIVE IMPACT
Meta's plan to allow app downloads through Facebook in the EU could potentially increase its revenue by bypassing app store fees.
By allowing users to download apps directly through Facebook, Meta could avoid the fees charged by app stores, potentially increasing its revenue. However, the impact will depend on the implementation and user adoption of this new feature.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100