Bud Light US CEO Avoids Question On 'Woke' Controversy, Working With Dylan Mulvaney Again
Portfolio Pulse from Chris Katje
Bud Light, a unit of Anheuser-Busch InBev (NYSE:BUD), has faced public boycotts and backlash over a link to transgender activist Dylan Mulvaney, leading to a significant drop in sales. In the week ending June 20, sales of Bud Light dropped 28.5% YoY. Anheuser Busch US CEO Brendan Whitworth avoided answering questions about the company's relationship with Mulvaney and future plans. Anheuser-Busch is launching its biggest summer campaign for Bud Light, featuring commercials, concert events, cash giveaways, and social media partnerships.
June 29, 2023 | 8:09 pm
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Anheuser-Busch InBev's Bud Light brand has faced significant backlash and a drop in sales due to its association with a transgender activist. The company is launching a major marketing campaign to boost sales.
The controversy surrounding Bud Light's association with a transgender activist has led to a significant drop in sales. This negative public sentiment is likely to impact the company's short-term stock performance. However, the company's planned marketing campaign could potentially mitigate some of this impact.
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