QVC And HSN Launch Livestream Video Shopping Experiences On Amazon Freevee
Portfolio Pulse from Happy Mohamed
Qurate Retail Group has announced the launch of QVC and HSN linear channels on Amazon Freevee, making them the first and only livestream shopping channels on the service. Qurate will also launch The Big Dish, its first FAST Channel. QVC and HSN will offer Freevee customers approximately 40 hours a day of live vCommerce programming across both channels. The Big Dish will feature a mix of pre-recorded culinary programming from QVC and QVC2, and will expand to feature HSN culinary content and original culinary shows from the QVC+ and HSN+ streaming app.
June 29, 2023 | 5:04 pm
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POSITIVE IMPACT
Amazon's Freevee service will host Qurate's QVC and HSN linear channels, expanding its content offerings and potentially attracting more users.
The addition of QVC and HSN to Amazon's Freevee service expands its content offerings, potentially attracting more users and increasing viewer engagement. This could have a positive impact on Amazon's stock in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Qurate Retail Group's launch of QVC and HSN on Amazon Freevee and the introduction of The Big Dish could increase its reach and customer base.
Qurate's launch of QVC and HSN on Amazon Freevee and the introduction of The Big Dish expands its distribution channels, potentially increasing its reach and customer base. This could have a positive impact on Qurate's stock in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100