The tech industry is witnessing intensified rivalries among tech giants, particularly with the advent of generative artificial intelligence (AI). The competition extends to search engines, operating systems, and cloud computing. Microsoft's Bing is leveraging AI to challenge Google's dominance in the search engine market. Meta is preparing to launch a Twitter competitor, and Google has filed a complaint against Microsoft for alleged unfair practices in the cloud-computing market. AI is expected to disrupt these sectors further, with companies like Microsoft and Google rushing to release generative AI products.