Roblox Developers Flag Opportunities From Immersive Advertising, Engagement-Based Payouts, and Better Analytics: Analyst
Portfolio Pulse from Anusuya Lahiri
Needham analyst Bernie McTernan reiterated a Buy rating for Roblox Corp (RBLX) with a $48 price target. He spoke with 11 RBLX developers who indicated a more positive monetization environment compared to a year ago, with opportunities from immersive advertising, engagement-based payouts, and better analytics. However, they also noted challenges in building an audience for lower-quality games and standing out among older, more established games. None of the developers currently use AI tools, but two believe it will eventually play a significant role in game creation.
June 28, 2023 | 6:37 pm
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Roblox Corp (RBLX) has been reiterated with a Buy rating and a $48 price target by Needham analyst Bernie McTernan. Developers see a positive monetization environment and potential opportunities from immersive advertising, engagement-based payouts, and better analytics.
The positive outlook from the developers and the reiterated Buy rating from the analyst could potentially boost investor confidence in RBLX, leading to a positive short-term impact on the stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100