Google Accused of Breaching Promised Ad Standards, Big Brands and Government Agencies Affected
Portfolio Pulse from Anusuya Lahiri
Google, a subsidiary of Alphabet Inc, is accused of violating its promised ad standards, according to a study by Adalytics. The study claims that Google breaches these standards about 80% of the time, placing ads in small, automatically-played, muted videos that are not the page's primary content and on sites not meeting Google's monetization standards. Brands affected include Johnson & Johnson, American Express Co, Samsung Electronics Co, Sephora, Macy's Inc, and Walt Disney Co. Government agencies like Medicare, the U.S. Army, the Social Security Administration, and the New York City municipal government were also affected.
June 28, 2023 | 7:01 pm
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NEGATIVE IMPACT
American Express Co, affected by Google's alleged breach of ad standards, may need to reassess its advertising strategy with Google, potentially impacting its marketing effectiveness.
American Express Co is one of the brands affected by Google's alleged breach of ad standards. This could lead the company to reassess its advertising strategy with Google, potentially impacting its marketing effectiveness.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Walt Disney Co, affected by Google's alleged breach of ad standards, may need to rethink its advertising strategy with Google, potentially impacting its marketing effectiveness.
Walt Disney Co is one of the brands affected by Google's alleged breach of ad standards. This could lead the company to rethink its advertising strategy with Google, potentially impacting its marketing effectiveness.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Google, a subsidiary of Alphabet Inc, is accused of violating its promised ad standards. This could potentially harm the company's reputation and trust with advertisers.
The news directly involves Google and its ad practices. If the accusations are proven true, it could lead to a loss of trust from advertisers, potentially impacting the company's ad revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Alphabet Inc, the parent company of Google, could face potential reputational damage and loss of advertiser trust due to the accusations against Google.
As the parent company of Google, Alphabet Inc could face potential reputational damage due to the accusations against Google. This could potentially impact the company's overall performance.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Johnson & Johnson, one of the brands affected by Google's alleged breach of ad standards, could reconsider its advertising strategy with Google, potentially impacting its marketing effectiveness.
Johnson & Johnson is one of the brands affected by Google's alleged breach of ad standards. This could lead the company to reconsider its advertising strategy with Google, potentially impacting its marketing effectiveness.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Macy's Inc, affected by Google's alleged breach of ad standards, may need to reevaluate its advertising strategy with Google, potentially impacting its marketing effectiveness.
Macy's Inc is one of the brands affected by Google's alleged breach of ad standards. This could lead the company to reevaluate its advertising strategy with Google, potentially impacting its marketing effectiveness.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Samsung Electronics Co, affected by Google's alleged breach of ad standards, may need to review its advertising strategy with Google, potentially impacting its marketing effectiveness.
Samsung Electronics Co is one of the brands affected by Google's alleged breach of ad standards. This could lead the company to review its advertising strategy with Google, potentially impacting its marketing effectiveness.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60