'Android of AR': Google's Next Move after Cancelling Project Iris Amid Apple's AR/VR Game Growth
Portfolio Pulse from Anusuya Lahiri
Google, a subsidiary of Alphabet Inc, has cancelled its next generation Google Glass venture, Project Iris. The company is now focusing on developing the 'Android of AR' platforms. The decision follows the departure of Clay Bavor, Google's then vice president of the Labs division. The remaining AR Labs division will now focus on developing software platforms for future Extended Reality (XR) devices for companies like Samsung Electronics instead of developing its own hardware.
June 28, 2023 | 2:21 pm
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POSITIVE IMPACT
Samsung Electronics could potentially benefit from Google's shift in focus to developing software platforms for future XR devices.
As Google shifts its focus to developing software platforms for future XR devices, companies like Samsung Electronics that manufacture such devices could potentially benefit. This could lead to new partnerships and increased revenue for Samsung.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Google's decision to cancel Project Iris and focus on AR platforms could potentially lead to new partnerships and revenue streams. However, the cancellation could also be seen as a setback in Google's AR development.
The cancellation of Project Iris could be seen as a setback in Google's AR development, potentially impacting investor confidence. However, the shift in focus to AR platforms could open up new partnerships and revenue streams, potentially offsetting any negative impact.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
As Google is a subsidiary of Alphabet Inc, the cancellation of Project Iris and the shift in focus to AR platforms could have similar impacts on Alphabet's stock as on Google's.
As Google is a subsidiary of Alphabet Inc, any major changes in Google's strategy could potentially impact Alphabet's stock. The cancellation of Project Iris could be seen as a setback, but the shift in focus to AR platforms could open up new opportunities.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100