Starbucks' Clear Coffee Innovation Makes A Splash In Japan
Portfolio Pulse from Benzinga Newsbot
Starbucks (NASDAQ:SBUX) is launching a new clear coffee drink, Coffeeade Cool Lime, in all its stores in Japan this summer. The drink, which was successfully launched at Starbucks Reserve Roastery Tokyo last summer, uses a special method to extract the coffee flavor. Two new Coffeeades, Orange Delight and Lime Mint, will be exclusive to the Roastery.
June 28, 2023 | 8:00 am
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Starbucks is introducing a new product, Coffeeade Cool Lime, in Japan. This could potentially increase sales and customer interest in the region.
The introduction of a new product, especially one that has been successful in the past, can lead to increased sales and customer interest. This could potentially have a positive impact on Starbucks' stock price in the short term.
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