'Peloton Beta Testing New "entertainment" Feature – Watch Amazon & Youtube Videos On The Peloton Bike, Bike+, Tread, Tread+, Or Row' - Pelo Buddy
Portfolio Pulse from Happy Mohamed
Peloton is beta testing a new feature that allows users to stream videos from Amazon Prime Video and YouTube on their Peloton devices. The feature is being tested on the original Bike, Bike+, Tread, Tread+, and Row. The workout will be recorded to the user's Peloton profile as an 'Entertainment' workout. The feature has not fully launched and is currently only beta testing with a randomized group of members.
June 27, 2023 | 8:13 pm
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POSITIVE IMPACT
Amazon Prime Video is one of the platforms available for streaming on Peloton devices. This could potentially increase the usage of Amazon Prime Video.
The availability of Amazon Prime Video on Peloton devices could potentially increase its usage as users may choose to watch Amazon Prime Video content during their workouts. This could lead to increased viewership for Amazon Prime Video.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
YouTube, owned by Google, is one of the platforms available for streaming on Peloton devices. This could potentially increase the usage of YouTube.
The availability of YouTube on Peloton devices could potentially increase its usage as users may choose to watch YouTube content during their workouts. This could lead to increased viewership for YouTube.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Peloton is testing a new feature that allows users to stream Amazon Prime Video and YouTube on their devices. This could potentially increase user engagement and retention.
The new feature could potentially increase user engagement and retention by providing more entertainment options during workouts. This could lead to increased usage of Peloton devices and potentially higher sales.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100