Microsoft's Acquisition Ambitions Exposed: Why Did Xbox Want To Buy SEGA?
Portfolio Pulse from Franca Quarneti
Internal documents in the ongoing legal battle between the FTC and Microsoft over the acquisition of Activision Blizzard have revealed Xbox's interest in acquiring Sega Sammy Holdings. The documents outline strategic recommendations to address Xbox's content gaps in mobile development, with a focus on acquiring franchises with strong communities and deep engagement. Other developers Xbox considered buying include Thunderful, Supergiant Games, Niantic, Playrix, Zynga, Bungie, IO Interactive, and Scopely.
June 27, 2023 | 8:54 pm
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NEUTRAL IMPACT
The ongoing legal battle between the FTC and Microsoft over the acquisition of Activision Blizzard has revealed Microsoft's broader acquisition strategy.
While the news provides insight into Microsoft's acquisition strategy, it does not directly impact Activision Blizzard's current situation or stock price, hence the neutral score.
CONFIDENCE 90
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Microsoft's Xbox division has shown interest in acquiring Sega Sammy Holdings and other game developers to bolster its mobile development capabilities.
The news reveals Microsoft's strategic plans for its Xbox division, which could potentially impact its future growth and market position. However, the outcome of these plans is uncertain, hence the neutral score.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Sega Sammy Holdings has been identified as a potential acquisition target by Microsoft's Xbox division.
Being identified as a potential acquisition target by a tech giant like Microsoft could positively impact Sega Sammy Holdings' market position and stock price in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100