Despite High Post-COVID Operating Costs, Planet Fitness Development Has Not Slowed, Says Analyst
Portfolio Pulse from Shivani Kumaresan
D.A. Davidson analyst Linda Bolton Weiser reiterated a Hold rating on Planet Fitness Inc (NYSE:PLNT) with a price target of $67. Despite high operating costs post-COVID, Planet Fitness' development has not slowed down. The key metrics for the franchisee have bounced back to 2019 levels. However, potential risks include struggles of the 2019 cohort, achieving adequate membership levels in markets with smaller populations, and saturation in the more developed markets.

June 27, 2023 | 6:21 pm
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Planet Fitness Inc's development continues despite high post-COVID costs. Key metrics have returned to 2019 levels, but there are potential risks.
The news is directly related to Planet Fitness Inc. The company's development continues despite high operating costs, which could be seen as a positive sign by investors. However, the mentioned risks could potentially impact the company's performance.
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