'Showtime Officially Folded Into Paramount+ In Bid For Streaming Scale' - The Hollywood Reporter
Portfolio Pulse from Happy Mohamed
Showtime has been officially integrated into Paramount+ as part of Paramount Global's strategy to expand its streaming scale. The move, announced in May, combines Showtime content with the Paramount+ experience. As of March, Paramount+ had 60 million streaming subscribers globally. The merger has led to cost cuts and layoffs of around 120 Showtime staff.
June 27, 2023 | 2:56 pm
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Showtime's integration into Paramount+ could boost the streaming platform's subscriber base and content offerings, potentially benefiting Paramount Global's stock.
The integration of Showtime into Paramount+ is expected to expand the platform's content offerings and attract more subscribers, which could lead to increased revenues for Paramount Global. This may have a positive impact on the company's stock price in the short term.
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