Is Ford's F-150 Lighting Too Pricey? A $20K Surge Is Likely Turning Off Customers
Portfolio Pulse from Benzinga EV Insights
Ford's F-150 Lightning electric truck faces cancellations as its price has surged from the initial $40,000 to nearly $60,000. The price increase has deterred potential customers and led some to opt for cheaper EV alternatives. Changes to the Inflation Reduction Act have also capped tax incentives for vehicles under $80,000, making many F-150 models ineligible for the $7,500 tax credit.

June 27, 2023 | 2:59 pm
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Ford's F-150 Lightning electric truck faces cancellations due to a significant price increase, potentially impacting the company's sales and revenue.
The price increase of the F-150 Lightning has led to a wave of cancellations, which could negatively impact Ford's sales and revenue. Additionally, the Inflation Reduction Act's changes have capped tax incentives for vehicles under $80,000, making many F-150 models ineligible for the $7,500 tax credit. This could further deter potential customers and affect Ford's financial performance.
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